Main Cleaning

28 Jun

Jay Main of Main Cleaning Inc.

Making a Clean Break

Main Cleaning Solutions offers carpet and upholstery cleaning services for all of Tallahassee, Florida. They are a three van fleet, along with a two man crew pressure washing trailer. They hold hundreds of accounts throughout Leon County servicing commercial and residential properties alike.

In the summer of 2017, after making a major investment to expand their services offered, Main Cleaning needed a strategy to boost lackluster bookings for their new pressure washing venture. They faced a negative ROI and needed a solution that would turn their situation around.

HXT traveled to Tallahassee, FL, to study Main Cleaning’s most loyal client base with the goal of developing an experience centered around their customer. We delivered a beautiful site that helped them book more appointments and boost web presence by focusing on Google Reviews and customer profiles. We added animated coupons that prioritized pressure washing services and gave customers and incentive to book with discounts in exchange for reviews. We put together a video to boost sales online featuring a jingle from Tallahassee legend: Eric Durrance.

Engaging Movement

The video to the right showcases some of the functionality and animation of elements on the site. We completed user profiles to determine Main’s largest demographic and put together a short video focusing on the family experience of the services provided.

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Adrian Lloyd
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