Elements of Great Logo Design for Businesses
A well-designed logo is more than a piece of art; it’s a business asset that helps you establish a brand’s identity. A well designed logo communicates the emotional attachment that your brand shares with your clients. A professionally designed logo can heighten a consumer’s trust for a brand, and trust leads to repeat customers. This…
Mandatory Text Requirements for Product Packaging
Packaging design represents one of today’s most complex activities in branding an enterprise. it’s important to know what mandatory text must be included in your packaging design. An innovative, intelligently designed, packaged product offers competitive advantages that extend beyond consumer appeal. Done properly, product packaging can even help reduce environmental impacts. This has a…
3 Tips to Writing Brand Copy that Drives Sales
The primary currency of a brand is usually it’s logo and website. However, branding has many other facets and one of the most overlooked is copywriting. When done correctly, copywriting can give you a significant edge in a progressively tough, competitive industry. Regardless of the business and market you operate in; you need to provide your…
How To Get Your USDA Organic Certification
This article will help with demystifying the USDA organic certification process. Organic brands are gaining so much relevance, both in price and cultural capital. The organic food market is set to grow at 20-25% in 2018 according to N. Balasubramanian, CEO of 24 Mantra Organic. Many Miami Organic Brands are sprouting up in hopes of…
When to Kill Your Designer?
When Working With a Designer, good design is key to most successful business endeavors. Great relationships matter even more. Because success is never achieved alone, we hire experts in design to help our visions come to life. Maintaining a productive relationship when working with a designer is key to making our visions manifest. However, not every…
Selling Brands Over Services
Do you have an organic product or service? Are you ready to give your organic brand some life? Well first, it helps to know the difference between a brand and a service! Here is a brand Infographic explaining the pros cons. On the left, you will find the benefits of a branded service, and on…
Did You Say Brand? I Think You Meant Logo.
Isn’t a logo a brand? More and more we are hearing the word “brand” thrown around by solopreneurs, designers, and marketing “experts”. Over the past few years it has become quite the buzzword in the marketing landscape. Quite often, I hear the word “brand” used interchangeably with the word “logo” by a marketer trying to…
How to Invest in a Logo That Doesn’t Suck! (How a Logo is created)
How is a logo created? How do you invest in a logo? It’s a process that includes meetings, ideation, sketches, revisions, and more meetings. It’s the part of branding that most business owners are familiar with. Logo design is one aspect of branding that helps grow your business. However, it is very easy to make…