How to Invest in a Logo That Doesn’t Suck! (How a Logo is created)

Invest In A Logo That Doesn't Suck - Miami Brand Agency Blog
Invest In A Logo That Doesn’t Suck – Miami Brand Agency Blog

How is a logo created? How do you invest in a logo? It’s a process that includes meetings, ideation, sketches, revisions, and more meetings. It’s the part of branding that most business owners are familiar with. Logo design is one aspect of branding that helps grow your business. However, it is very easy to make mistakes when investing time and money along the way. This video discusses some commonly made mistakes, how to avoid them and how to find the right person for your next logo design project. For more information on branding visit

“The purpose of your logo is to identify you from your competitors, NOT to explain your product or service.”


When you invest in a logo remember that:

A logo is not a piece of art like a detailed sketch or painting. Its an investment and business asset. Less is more.

Brand Design Videos URL:

Formula 1 Identity Rebrand

Books on brand design:

Designing Brand Identity

The Brand Gap

Comments (3)

  1. Daniel J Bratcher

    Greetings! Very useful advice in this particular article!
    It’s the little changes that will make the
    largest changes. Many thanks for sharing!

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