That's One Sharp Cookie
Grandma Esther’s is Hollywood, FL’s go-to bakery for baked organic, Non-Gmo deliciousness. Their organic brand was inspired by love and dedication. Packed with all organic gluten free ingredients, this wellness brand needed a website and brand identity to tell their story.
Finding the Sweet Spot (Positioning)
This was by far one of the greater challenges faced with this project. During an extensive discovery phase, several leading brands were researched. After filtering through several hundred points of parity, I decided to use the nutritional value and price premium as the key positioning factors for Grandma Esther’s.