ThePureWay offers dietary supplements while simultaneously delivering dietetic services to some of Florida’s most prestigious athletes, teams, and health enthusiast. Their store needed a fresh new brand identity to go with their expanded list of products and service list, as well as some packaging revamps to match.
Be the Picture of Health and Happiness.
Pure and Simple
The cliche “organic” leaf was replaced with a clean mono-line logo in ode to the simplicity of the brand. The beach front icon symbolizes our innate beginnings from the sea. The mark represents the building blocks to a healthy life, in their most basic of form: Water, sunlight, trees, unadulterated air to breath and space to grow in.