Service VS. Brand Infographic
Branding your service or organization can greatly help to leverage your place in the market. Typically brands do this by way of differentiation.
The goal is to stand out in a crowded marketplace. By being different, businesses can increase their revenue by commanding a higher price premium.
Additional Resources For Brand Design:
Are you interested in brand identity answers? You can watch our video on how to invest in a logo that doesn’t suck here!
Also, a great book you can read on brand identity design is Designing Brand Identity by Alina Wheeler.
This book is my personal favorite, as well as a must have for anyone considering branding an organization.
It’s a great reference even If you prefer to leave your branding endeavor to the professionals. It can help you understand the vernacular branding specialist use to cultivate brands. Alina Wheeler does a fantastic job of making the content digestible with this title.
The book is broken up into several chapters with roughly two paragraphs per page. It has great images that help you visualize the brand identity process. I consider this book the most concise in the brand identity ethos. Enjoy!
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