Tag: digital marketing agency
When to Kill Your Designer?
When Working With a Designer, good design is key to most successful business endeavors. Great relationships matter even more. Because success is never achieved alone, we hire experts in design to help our visions come to life. Maintaining a productive relationship when working with a designer is key to making our visions manifest. However, not every…
Did You Say Brand? I Think You Meant Logo.
Isn’t a logo a brand? More and more we are hearing the word “brand” thrown around by solopreneurs, designers, and marketing “experts”. Over the past few years it has become quite the buzzword in the marketing landscape. Quite often, I hear the word “brand” used interchangeably with the word “logo” by a marketer trying to…
How to Invest in a Logo That Doesn’t Suck! (How a Logo is created)
How is a logo created? How do you invest in a logo? It’s a process that includes meetings, ideation, sketches, revisions, and more meetings. It’s the part of branding that most business owners are familiar with. Logo design is one aspect of branding that helps grow your business. However, it is very easy to make…