Tag: product packaging

Mandatory Requirements for Packaging Design

Mandatory Text Requirements for Product Packaging

  Packaging design represents one of today‚Äôs most complex activities in branding an enterprise. it’s important to know what mandatory text must be included in your packaging design. An innovative, intelligently designed, packaged product offers competitive advantages that extend beyond consumer appeal. Done properly, product packaging can even help reduce environmental impacts. This has a…

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Did You Say Brand? I Think You Meant Logo.

Isn’t a logo a brand? More and more we are hearing the word “brand” thrown around by solopreneurs, designers, and marketing “experts”. Over the past few years it has become quite the buzzword in the marketing landscape. Quite often, I hear the word “brand” used interchangeably with the word “logo” by a marketer trying to…

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